Dansko Launches in South Africa

In May this year Dansko footwear was launched in South Africa. They are a very successful and world renowned comfort shoe company; who, for 21 years, have been at the forefront of shoe design in creating a standard of excellence in comfort shoes.

Who are they?
Now you might be scratching your heads wondering, “What are Dansko shoes?” Well, they were created by American horse trainer Mandy Cabot and her Danish born husband, Peter Kellerjup and were modeled after the typical Danish clog. However, over the years they have created new designs and different styles of shoe in order to attract more clients; directly translated, ‘Dansko’ means “Danish shoe” which would explain their wide use of the clog design in many of their shoes.

An article written in the American magazine, Family News, explores five reasons why both women and men should try Dansko: Quality, comfort, style, durability and variety.

Quality

Freelance journalist, Rachel Jackson, recently wrote an overview of the shoes in which she states that Dansko shoes, clogs and sandals are built to last. Dansko makes their shoes from materials which, are not only environmentally friendly, but are also sturdy and can withstand long hours on your feet.

“People who love this shoe are loyal customers, says journalist Trevor Price, “and often wear nothing but Dansko.”

Comfort

Jackson states that Dansko shoes are specifically created to support all the parts of your feet. Dansko’s support is what creates all of the comfort. “When part of your foot is not supported by your shoes,” states Jackson, “you will find that you are not completely comfortable.”

Dansko has won numerous awards, including the APMA (American Podiatric Medical Association) which is only awarded to those who have a real medical solution for the treatment of painful feet.

Style

The brand’s heritage is based on ‘Euro Comfort’, and has become a worldwide phenomenon. Many celebrities have been spotted running errands and relaxing in Danskos. From Julia Roberts and Heidi Klum, to Sarah Jessica Parker and Tina Fey, Dansko is a celeb favourite. The brand has also been featured in movies such as “The Devil wears Prada” and “American Beauty”, as well as in the hit US television show, “Nurse Jacky”.

However, Price explains that while some like the Dansko style of the ‘clog’, many fashion critics have voiced their opinions that the shoes are a style ‘abomination’. As great as they are for the job and day spent running errands, they are definitely not the shoe to wear for a corporate meeting or a first date.

Durability

There are reports that the wearers of Dansko shoes wear them repeatedly for a number of years. Jackson says that they are made from the highest quality materials, which allow for comfort in running, walking or simply standing, and are supportive as well.

Price admits that while the shoes are well made and durable, Danskos can’t be re-soled. Since the sole is the ‘essence’ of the shoe design, this makes them difficult to replicate and the shoe will have to be discarded. 

Variety

“Dansko has worked hard over the years to come out with a variety of styles, colours and designs,” says Price. The shoes however, are clunky and heavy looking, which seems to weigh the whole shoe down, and they become the focal point. Jackson, on the other hand, says they while they may be heavy looking, they aren’t heavy shoes, and the comfort makes the shoe.

It’s your choice

If you’re worried that these may be something your granny wears, well consider this. Your granny may not know she’s trendy, but she will be well aware of how comfortable her feet feel.